Dynamic Promo Code Use-Cases
The power of the dynamic promo code is in the ability to automate the code to expire from the time the customer receives the email.
For example, if you were to send a hardcoded promo code, you could say “This code will expire in 4 hours” and it would apply to all customers. With the dynamic promo code, the code would get created at the time the email is sent, and therefore the promotion would expire at a different time for different clients. This allows you to automate your abandoned cart emails with incentives, and more.
Dynamic promo can be used in many ways and is only limited by your creativity
Use Case #1: Abandoned Cart
Let’s say a customer visits your site and places items in their cart. They then got distracted and abandoned their cart. With WebJaguar’s built-in business rule builder, you can program two emails to be sent as follows:
- The first email is sent one hour after the customer abandoned their cart.
- The second email is sent 24 hours after the customer abandoned their cart.
Use Case #2: Capture Page
When a potential customer first visits your site, a pop-up window can appear asking them to join your monthly newsletter, and if they do, they receive 10% off their next order.
Again, using the built-in autoresponder and the dynamic promo code feature you can turn your site into a powerful lead generation engine. Although this can be hard-coded, if you use the dynamic promo code, you can make the offer a limited time only offer.